Module

Learning Outcomes

• Explain the tourism industry and hospitality
• Explain and implement tourism planning & development
• Give recommendation on the sustainability of tourism products
• Explain positive & negative aspects of tourism and special interest tourism
• Describe current and potential trends in tourism
• Describe and compare with similar/ competitive destination

• Identify locations for provisions of information services
• Obtain standardized information from authorized agencies
• Develop and maintain website and social media sites
• Prepare information in appropriate media
• Disseminate prepared information

• Identify tourist services providers
• Develop a mechanism to upgrade standards
• Ensure safety and security of tourist at locations
• Carryout regular inspections to ensure quality assurance
• Ensure maintenance of hygienic standards
• Provide accommodation, food and beverages and recreation facilities
• Plan system to ensure safety and security of tourists at all locations

• Obtain required registration and approvals
• Explain functions of travel agencies
• Recruit staff and conduct training
• Maintain liaison with stakeholders in the tourism industry
• Explain rules and regulations for efficient uninterrupted office operations
• Achieve profitable operation of the agency

Module

Learning Outcomes

• Prepare guidelines for tourism product development
• Compare products available in international markets
• Improve/ Modify existing tourism products
• Design new tourism products
• Add value to existing tourism products
• Develop new tourism products
• Make potentials investors and other stakeholders aware of available opportunities
• Identify relevant information source

• Formulate different tour packages and attractive pricing structures
• Formulate selling strategies for different products and packaging
• Sell tour packages to clients through tour operators
• Sell tour packages to clients through agents, print and electronic media and direct selling
• Sell Meetings, Incentives, Conventions, Exhibition (MICE)
• Explain about cross sell/up sell tourism products
• Formulate and sell event calendar based packages
• Monitoring and evaluation of the selling process

• Identify needs of the organization and develop job descriptions and specifications
• Organize training needs
• Plan human resources of organization and assign job
• Conduct a feasibility study to identify whether operations would be profitable
• Acquire selected location and required furniture and equipment
• Explain how to recruit and train staff
• Develop job specifications
• Plan career development and on the job training
• Conduct interviews
• Hire and manage staff
• Manpower planning
• Explain principles of Management for effective management

Module

Learning Outcomes

• Explain and use financial management, basic accounting concepts
• Prepare financial documents
• Carryout billing procedures and balance day sheets
• Carryout various financial transactions

• Explain infrastructure needs
• Explain suitable locations & services for Infrastructure development
• Conduct feasibility studies & required environment assessment
• Explain development of infrastructure facilities
• Develop systems to monitor & maintain infrastructure facilities
• Identify the importance of health & safety in the workplace
• Explain maintenance, Energy saving and environmental protection

• Identify the importance of health & safety in the workplace
• Identify the correct manner in which to safely perform the basic tasks of a job
• Prepare plan to ensure safety and security of tourists at all locations
• Prepare plan to ensure maintenance of hygienic standards

• Analyze tourism-related resource management policies, activities and tourist facilities throughout the Asia-Pacific Region
• Examines the critical issues in resource management for the region, including the nature and extent of natural and cultural resources, protection and conservation of tourism resources
• Explain importance of safeguarding natural resources and environmental management system
• Adopt measure to maintain or develop sites, properties and facilities
• Minimize negative impacts of tourist operations on sites and local communities

• Explain and follow legal requirement in drafting of agreements, dispute resolution, compliance with regulations, risk audits, staff training in legal requirements
• Explain basic elements of law and legislation relating to tourism & hospitality industry
• Identify relevant laws, rules and limitations

• Explain the nature, size, structure and economic importance of the tourism and hospitality industry
• Examine trends and issues in the inn the national and international tourism business environment
• Explain impact on business policy, strategic decision-making and strategic operations management

• Develop and update e-business and e-marketing concepts and materials in the tourism industry

Module

Learning Outcomes

• Conduct market research to identify customer needs
• Identify the promotional products
• Formulate a marketing plan
• Explain positioning of tourism products
• Develop branding strategies
• Identify promotional tools to suit different target markets
• Develop implementation plan
• Explain how to monitor and evaluate Implementation of plan

• Explain a systematic process that support effective business management and tourists’ decision making
• Explain how to understand and respond to potential risk and crisis situations in tourism

• Develop appropriate survey instruments
• Conduct surveys and obtain feedback
• Conduct academic research and managerial research
• Analyze data
• Prepare research reports
• Deliver a presentation professionally

• Explain how to plan and Organize food and beverages services
• Establish Standard Operating Procedures (SOP) for food and beverages services
• Carry out promotional activities
• Develop system to Carry out food and beverage operations profitably
• Acquire selected location and required furniture & equipment
• Aware on obtaining required licenses and approvals
• Plan food and beverages operations
• Establish SOP
• Carry out promotional activities  Carry out food and beverage operations profitably

• Explain importance of front office operations in travel and tourism (including MICE)
• Implement systems for booking and management of the delegate and visitor
• Explain importance of housekeeping operations
• Prepare plan to monitor housekeeping operations
• Understand recruiting and train staff for front office and housekeeping
• Make list to purchase required furniture and equipment
• Practice Standard Operating Procedures (SOP)
• Describe promotional activities

• List players in supply chain, responsibilities
• Ensure uninterrupted flow of products and services including transport, along the supply chain Explain maintenance of value addition and quality of products to accepted norms
• Describe maintaining of proper communication and relationships with partners in the supply chain